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Framework for Water Company Research

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CCW has produced a research framework to help water companies improve their approach to customer engagement at PR24. By bringing together three key elements: business planning research, ongoing research and community engagement, the framework aims to help create a more visible link between customer views and water company priorities.

In its latest report looking ahead to PR24, it recommends:

  • Research isn’t just for price reviews, but should be ongoing all the time and include communities affected by new water company schemes
  • Special care should be taken to hear the views of hard-to-reach consumers, those in vulnerable circumstances and those belonging to minority ethnic communities
  • Community engagement ahead of disruption can help improve local customer goodwill and trust

You can download and read the report here.


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